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Global Style: Celebrities as Trans/National Icons

Brigitte Bardot News

Global Style: Celebrities as Trans/National Icons

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Photography represents reality through camera lenses, or rather, through the objects of reality that a camera reproduces. A photographic exhibition is usually a collection of such moments, chronicling historical events or defining moments in a persons life. Yet its somehow difficult to think about static images and compositions of figures for an exhibition accompanying a conference organised by the indefatigable lecturer and author Joanne Turney at Bath Spa University entitledTrans/National Clothing: Production and Consumption , focused on the all encompassing theme of transnationality in fashion. This theme hints indeed at something in constant movement, something going through continuous changes and mutations, and without boundaries. In keeping with the dynamic aspect of this word, the 16 images collected in the exhibitionGlobal Style: Celebrities as Trans/National Icons (from 2nd to 15th September at Sion Hill Gallery, Bath) look at different themes in motion – travelling, shopping, filming or scouting for locations. There is something that unifies these images: the international actors, actresses, writers, singers and directors portrayed in these photographs – all taken between the 50s and the 60s – are all characterised by their own specific style.

Familiar icons are shown in various situations: Marcello Mastroianni seems so far removed from the famous Trevi Fountain setting of La dolce vita , yet he still looks impeccably stylish in his Persol sunglasses and tailored suit; Brigitte Bardot is carefully listening to fashion tips while shopping for a new pair of pumps at Dal Cos in Rome; Alfred Hitchcock and his wife Alma Reville manage instead to build some incredible suspense even while scouting for a film location, while Peter Ustinov amicably smiles from his beloved car.

Objects, clothes and accessories often become as important as the celebrity portrayed: Maria Callas is a reborn elegant lady in her Biki suit; Ava Gardner may be hiding more than one secret about her Italian love stories behind her cat eye glasses while Elizabeth Taylor shopping for clothes and accessories in Portofino with her husband Eddie Fisher doesnt suspect that, a few years later, global fame and a new love would completely transform her.Global Style: Celebrities as Trans/National Icons is also the story of transhistorical identities: the icons portrayed in this exhibition still inspire new generations of film, literature and fashion fans all over the world, proving that being stylish doesnt have anything to do with your passport or with current trends, its about your attitude to life, as Anna Magnani, exuberantly and ebulliently laughing even in front of the journalists gathered at the premiere of Pier Paolo Pasolini s Mamma Roma , proves.

All the images collected in this exhibition – showcased in the UK for the first time – were selected from the Rome-based Archivio Collezione Marco Garzia and Im particularly happy about this choice, not only because I have contributed to it, but because this private archive stores some truly amazing materials (you will hopefully discover them in a follow up post). Born in Rome and working in the Italian capital as a photographer and film-maker, Garzia always had a passion for collecting images.

For decades he has been preserving historical archives and saving them from destruction while providing images for national and international exhibitions, agencies, publishing groups, newspapers and magazines.Im proud that 16 images selected from my archive were chosen for this exhibition at the Bath Spa University Art Gallery, states Marco Garzia.There is a timeless uniqueness about each of them, but there is also a great authenticity in these photographs. Curators often come to the archive asking us to provide images focusing on Italian style and La dolce vita moods.

But this selection is truly special because it has an international flavour about it that, I hope, will inspire visitors their own transnational style in fashion and, above all, in life.Global Style: Celebrities as Trans/National Icons is at SionHill, Bath School of Art Design Gallery, Sion Hill, Lansdown, Bath, from 2nd to 15th September 2011. Private view: 1st September, 6-8pm. Images Courtesy of Archivio Collezione Marco Garzia, Rome

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