The rise and fall of the international playboy

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Brigitte Bardot exhibition 17 Jun 2009 In his memoir Don t Mind If I Do , the Hollywood playboy emeritus George Hamilton, now a ripe 72, provided some tips he learnt over the years for attracting the most gorgeous women in the world, including the hardly press-shy Liz Taylor. A world-class playboy once told me that the key to mesmerising women is to listen to them and look deeply into their eyes. It was a lesson I ve never forgotten My father also had advice for me. It was always important, he told me, to be a ladies man and a man s man. The playboys always married for a time, says Dana Thomas, a longtime Saint-Tropez vacationer, and the author of Deluxe: How Luxury Lost Its Luster . They were hopeless romantics after all. It just never lasted because they all had wandering eyes. (Rubirosa was married five times, Robert Evans, the American film producer, seven.) Their fables entered the zeitgeist in the form of pop-culture swordsmen like Thomas Crown, Simon Templar, John Steed of The Avengers and, most famously, James Bond (played for a while by one-time Gstaad resident Roger Moore). Why is this bunch of endlessly naff, morally dubious, sun-damaged sex addicts so beloved by the media? moaned The Guardian recently. Well, because they were beloved by so many men who wanted to be them and women who wanted to be with them. Today we are left not with real playboys but with synthetic playboy nostalgia.

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The rise and fall of the international playboy